TITANS OF STYLE KICK OFF THE SUMMER


HUGO AND MR. BATHING APE® LIMITED EDITION
CAPSULE UNITES TOKYO’S AESTHETIC WITH BERLIN’S GRIT

Streetwear style is receiving an unprecedented shakeup as MR. BATHING APE® joins forces with HUGO to create a new capsule collection.

As the British tailoring inspired, formalwear arm of A BATHING APE®, the iconic streetwear brand MR. BATHING APE® has captivated the fashion industry by spotlighting Tokyo’s one-of-a-kind fashion culture. It’s unsurprising that it would find synergy with HUGO, which serves up the style of rule-breakers and risk-takers that Berlin is known for.

HUGO, a HUGO BOSS brand, inspired by the nightlife, grit and edge of the nocturnal German city. Its principles of individuality and self-expression align directly with the MR. BATHING APE® attitude.

While aligned, the brands each bring distinctive styles to their collaboration that will kick off the summer trends. The HUGO x MR. BATHING APE® capsule provides brand signatures reimagined with modern streetwear vibes.


In the Pre-Fall 2022, collection you’ll get the classic BAPE® CAMO pattern reinterpreted with a signature HUGO red twist, each brand offering their stamp of authority in bold streetwear.


If you have a passion for streetwear, the capsule delivers you a wide array of options bearing signature co-branding. From classic hoodies, sweatpants, suit jackets, shorts, and logo t-shirts to original accessories including a skateboard, caps, socks, and bodywear basics.


 
HUGO x MR. BATHING APE® CAMO SUIT JACKET (Available on 2nd July)
£525

HUGO x MR. BATHING APE® CAMO SHORTS
£229
 
HUGO x MR. BATHING APE® SUIT JACKET
£389
 
HUGO x MR. BATHING APE® SHORTS
£169
 
HUGO x MR. BATHING APE® PULLOVER HOODIE
£289
 
HUGO x MR. BATHING APE® SWEAT PANTS
£239
 
HUGO x MR. BATHING APE® CAMO TEE
£119
 
 
HUGO x MR. BATHING APE® LOGO TEE (BLACK)
£99
 
 
HUGO x MR. BATHING APE® LOGO TEE (WHITE)
£99
 
 
HUGO x MR. BATHING APE® BAPE STA™
£289
 
 
HUGO x MR. BATHING APE® SKATEBOARD
£129
 
HUGO x MR. BATHING APE® CAP
£119
 
HUGO x MR. BATHING APE® TRUNK BROTHER PACK
£39
 
HUGO x MR. BATHING APE® POCKET SQUARE
£28
 
 
HUGO x MR. BATHING APE® SOCKS SET
£28

With limited-edition status, the collection will be in high demand after its release. Be sure to get to BAPE STORE® LONDON or online starting 15th June to avoid losing out on these exclusive styles this summer.

About HUGO and HUGO BOSS:
HUGO, the younger of the HUGO BOSS brands, is the platform for self-expression and authentic dressing. Globally engaged, always curious and uniquely expressive, HUGO creates clothes for those who lead rather than follow to push individuality and boundless styling forward. HUGO BOSS, comprised of its two brands: HUGO and BOSS, is one of the leading companies positioned in the premium segment of the global apparel market. The group offers collections in 128 countries at around 6,800 points of sale and online in 59 countries via hugoboss.com. With approximately 14,000 employees worldwide, the company, based in Metzingen, Germany, posted sales of EUR 2.8 billion in the fiscal year 2021.
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