BAPE®︎ is partnering with Hot Wheels, the world’s leading vehicle franchise which represents and unites all segments of car culture, on a limited-edition die-cast and apparel collection.
For decades, Hot Wheels has proven its influence in automotive and pop culture with legendary design and epic performance. Building more than 8 billion die-cast cars since 1968 and with hundreds of 1:64-scale vehicle models released each year, Hot Wheels has become sought-after collectibles that attract generations of fans from across the globe.
The BAPE®︎ x Hot Wheels collaboration will feature a diecast model based on the custom 1955 Mercedes-Benz 300SL. The car, also known as the "Gull-wing Coupe" because of its seagull-like door structure, has been wrapped in BAPE®︎'s ABC CAMO. In addition, the logos are placed at all angles, including on the hood. A special casing is included to encourage the premium display of this iconic vehicle, making it a truly impeccable collector item.
This collaborative work by Hot Wheels and BAPE®︎ surpasses the boundaries of genres to create items that unite the sensibility of the street with the playfulness of these miniature model cars at a high level. In addition to the car that reflects the identities of both brands, BAPE® and Hot Wheels have thoughtfully designed an assortment of apparel for aficionados of both brands to enjoy.
The tees and hats featured in the Bape® x Hot Wheels collection are designed with a wide variety of graphics inspired by the racing culture from the past years. The color palette in this collection consists of vintage-inspired olive and red colors, paying tribute to the history of Hot Wheels, which unifies and embodies all elements of car culture.
The collection will be available starting 28th May at UK.BAPE.COM and BAPE STORE® LONDON.
BAPE® X HOT WHEELS 55 MERCEDES-BENZ 300SL £59
BAPE® X HOT WHEELS APE HEAD TEE COLOR: WHITE, BLACK £105
BAPE® X HOT WHEELS ICON TEE COLOR: BEIGE, RED, DARK GREEN £105 BAPE® X HOT WHEELS MESH CAP COLOR: RED, DARK GREEN £105 (Available at a later date)
▼About Hot Wheels
As a 54-year-old brand more relevant today than ever before, Hot Wheels is the world’s leading vehicle franchise which represents and unites all segments of car culture. For decades Hot Wheels has proven its influence in automotive and pop culture with legendary design and epic performance. Through unparalleled collaborations with global leaders in streetwear, fashion, luxury, entertainment, action sports and motorsports, Hot Wheels is the #1 selling toy in the world with over 8 billion vehicles sold. The brand engages fans of every generation through immersive live events, global competitions, theme park attractions, world-class digital gaming, consumer products and film and television content.
▼About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
