In 2022 A BATHING APE®︎ celebrates its 29th anniversary, and the occasion will be honored with the launch of a special product collaboration with the most influential fashion media brand in the world, VOGUE, launching on Saturday, April 2, 2022.
The young, casual, and gender neutral capsule collection consisting of apparel, accessories, and kidswear, is a fusion of contemporary, sophisticated designs with the essentiality of modern Japan: BAPE®’s recognizable APE HEAD and BABY MILO® graphics incorporate the coveted VOGUE logo. The collection’s exclusive colourway is made up of the iconic ABC CAMO mixed with VOGUE’s signature red together with pink, white and black, to reflect strength, tenderness, and elegance.
For the first time, BAPE® will be using traditional washi paper as packaging, an ancient, long-lasting, and sustainable material used traditionally in Japan for umbrellas, paper lanterns, and shoji: washi needs considerably less water and chemicals to be produced than ordinary paper.
The collection was photographed with renowned Japanese model and songwriter Kōki at a traditional teahouse in Tokyo, capturing the world’s view on Japan’s iconography.
The VOGUE x BAPE®︎ Capsule Collection will be available at BAPE STORE®️ LONDON and UK.BAPE.COM from April 2, 2022 (Sat).
COLLECTION OVERVIEW
The special ABC CAMO short sleeve tee in VOGUE exclusive colourway features a VOGUE logo on the chest, especially designed to incorporate a BAPE® signature, and is available in both unisex and kids’ sizes.
BAPE® X VOGUE ABC CAMO TEE
UNISEX £129
KIDS’ £89
The classic APE HEAD short sleeve tee incorporates the special ABC CAMO in exclusive VOGUE colorway and on the back, BAPE®’s iconic APES TOGETHER STRONG slogan as positive message of global unity. It comes in two colors, BLACK and WHITE, and is available in unisex sizes.
BAPE® X VOGUE APE HEAD TEE
UNISEX £89
The pullover hoodie features the special ABC CAMO in exclusive VOGUE colourway and VOGUE logo on the chest, especially designed to incorporate a BAPE® signature. Available in unisex and kids’ sizes.
BAPE® X VOGUE PULLOVER HOODIE
UNISEX £279
KIDS’ £199
The short sleeve tee featuring BABY MILO®︎ reading VOGUE and the PULLOVER HOODIE featuring BABY MILO®︎ cutely sleeping on the VOGUE logo are available in BLACK and WHITE. Both items are available in unisex and kids’ sizes.
BAPE® X VOGUE BABY MILO®︎ TEE
UNISEX £89
KIDS’ £59
BAPE® X VOGUE BABY MILO®︎ PULLOVER HOODIE
UNISEX£259
KIDS’£179
The bucket hat features the special ABC CAMO in exclusive VOGUE colourway and VOGUE logo on the top, especially designed to incorporate a BAPE® signature. Available in two sizes.
BAPE® X VOGUE BUCKET HAT
£109
The small leather pouch features the special ABC CAMO in exclusive VOGUE colourway and VOGUE logo on the front, especially designed to incorporate a BAPE® signature. Available in one size.
BAPE® X VOGUE POUCH
£109
All articles from the exclusive collaboration are wrapped in a special package made of eco-friendly, traditional Japanese washi paper.
▼About CONDÉ NAST
Condé Nast is a global media company, home to iconic brands including Vogue, The New Yorker, GQ, Glamour, AD, Vanity Fair and Wired, among many others. The company's award-winning content reaches 72 million consumers in print, 442 million in digital and 452 million across social platforms, and generates more than 1 billion video views each month. The company is headquartered in New York and London, and operates in 32 markets worldwide including China, France, Germany, India, Italy, Japan, Mexico and Latin America, Russia, Spain, Taiwan, the U.K. and the U.S., with local license partners across the globe. Launched in 2011, Condé Nast Entertainment is an award-winning production and distribution studio that creates programming across film, television, social and digital video and virtual reality.
▼About Kōki
Born in 2003, fashion model and actress Kōki, made her first modeling debut in 2018 at the age of 15 with a fashion magazine cover. In the same year, she became the youngest ever brand ambassador for Bvlgari and the first beauty ambassador for Chanel in Japan. In the following year, she made her Chanel 2019-2020 runway debut at the 2019 Paris Collections. She is currently the first Japanese to be selected as a global model for Estee Lauder and is active in a wide range of advertising campaigns for luxury brands.
