Streetwear style is receiving an unprecedented shakeup as MR. BATHING APE® joins forces with HUGO to create a new capsule collection.
As the British tailoring inspired, formalwear arm of A BATHING APE®, the iconic streetwear brand MR. BATHING APE® has captivated the fashion industry by spotlighting Tokyo's one-of-a-kind fashion culture. It's unsurprising that it would find synergy with HUGO, which serves up the style of rule-breakers and risk-takers that Berlin is known for.
HUGO, a HUGO BOSS brand, inspired by the nightlife, grit and edge of the nocturnal German city. Its principles of individuality and self-expression align directly with the MR. BATHING APE® attitude.
While aligned, the brands each bring distinctive styles to their collaboration that will kick off the summer trends. The HUGO x MR. BATHING APE® capsule provides brand signatures reimagined with modern streetwear vibes.